Monday, September 22, 2014

John Wayne by Andy Warhol

                                                                              

In 1986, the year before his death, Andy Warhol continued his appropriation of classic American icons and images with his "Cowboys and Indians" series, a portfolio of ten graphic screenprints representing traditional figures and figureheads of the American West. Here, Warhol intersperses recognizable portraits of well-known American "heroes"-- Teddy Roosevelt, Annie Oakley, General George Custer, and John Wayne, --with less familiar Native American images and motifs in his ironic commentary on Americans' collective mythologizing of the historic West. These works possess many of Warhol's stylistic hallmarks, such as his characteristic linear reiteration and his use of famous images resonant in the collective American consciousness.
John Wayne was born Marion Robert Morrison in Winterset, Iowa, in 1907.
When he was a boy, his family moved West settling in Lancaster, California and later Glendale, California where he would come to be known as Duke.  Marion’s dog, an Airedale, was named Duke, and soon the local Glendale firefighters started calling Marion Duke, too.  Duke’s academic and athletic success at Glendale High led to a football scholarship at the University of Southern California (USC).
A body surfing accident at Newport Beach cut short his promising athletic career, so the former tackle looked to studio work to help pay his tuition. In a film called The Big Trail, Marion Morrison became John Wayne, and the movie business – and the country – would never be the same.
John Wayne’s monumental film career spanned five decades.  He appeared in more than 175 films, more than a dozen directed by John Ford alone.  For an entire generation, he was Hollywood’s biggest and most durable box-office star. Incredibly versatile, Wayne starred in just about every genre Hollywood offered: war movies, romantic comedies, police dramas, histories. But it was the Western – the American cinema – where Wayne made his most lasting mark. He was nominated three times for the Academy Award, winning the Oscar for Best Actor in 1969 for True Grit. And his powerful performance in The Searchers has been singled out by filmmakers and actors alike as the greatest performance by an actor on film, ever.
american icon

In 1964, John Wayne was diagnosed with lung cancer and beat it, after a lung and several ribs were removed.  Fifteen years later he was again diagnosed with cancer — this time of the stomach – succumbing to the disease at age 72.  Posthumously, Wayne was awarded the Congressional Gold Medal.  A year later, in 1980, President Jimmy Carter awarded him the Presidential Medal of Freedom, America’s highest civilian honor.  Wayne is among only a handful of individuals who have received both the Presidential Medal of Freedom and the Congressional Gold Medal.
To this day, Wayne appears in the Harris Poll’s annual listings of America’s favorite movie stars, ranking third in the most recent Poll.  He has never been out of the top ten since the Poll’s inception.
In his honor, the John Wayne Cancer Foundation (JWCF) , founded in 1985 by Wayne’s children, is an organization that brings courage, strength and grit to the fight against cancer. Since its founding, JWCF has supported awareness programs, education programs and support groups, and has also been committed to groundbreaking cancer research and education at the John Wayne Cancer Institute. The JWCF recently launched Team Duke, a fundraising effort for athletes of any level focused on a goal who want to fight cancer along the way.
2007 marks the 100th Anniversary of John Wayne’s Birth.  The year celebrates John Wayne’s incredible legacy as an international symbol and American icon.


Friday, September 19, 2014

Art Classes in Los Angeles

Award Winning Artist Clara Berta is now accepting new students for her upcoming classes!

artists workshops school for art
Clara Berta
Successful artist and art instructor.

818-692-0465


Learn from a pro in a supportive environment.





Sunday, August 31, 2014

Art for a good cause

help kids
Help kids in Kenya
Click image for more info




Tuesday, August 26, 2014

Abstract Art

Abstract
ab·stract art
noun
art that does not attempt to represent external, recognizable reality but seeks to achieve its 
effect using shapes, forms, colors, and textures.

Abstract art also known as mixed media art, has been around since the start. 
Splashes of color and primitive linework can be seen in works by some of the 
best known museum artists and when the work is organic and clean, it can 
provoke thoughts and emotions in a similar way to realistic or impressionistic art.

A good example of a successful abstract artist is Jackson Pollock who died at an 
early age due to a car accident, his memorial was held at the Museum of Modern Art. 
For an artist, being rememberd at MOMA is as good as it gets.

Today we find that interior design is relying more and more on abstract or mixed 
media because the client does not have to worry about images that might influence 
or affect viewers in a negative way.

Colors are now being researched to find what affect they have on humans. Blue as 
an example is said to be an inhibitor to hunger or "good for dieting"

An example of a successful Los Angeles abstract painter is 
Clara Berta who holds regular events, shows and  has work in a well known Los Angeles Art gallery.
abstract art



The nice thing about abstract, you can drip, throw or brush your way to success! 


Visit Clara on Twitter



Friday, August 22, 2014

John Lennon’s first ever self portrait on sale for £3million

For many, John Lennon – along with Paul McCartney, George Harrison and Ringo Starr – is known for starting a musical revolution with the Beatles.
However, before the Beatles even began, Lennon studied at Liverpool College of Art along with the original Beatles bassist, Stuart Sutcliffe.
This rather unflattering self-portrait is set to sell for £3million at a London auction house.
The piece dates back to 1958, an important year for the then 18-year-old Lennon as it was this year his mother was killed in a car accident, he played with Paul McCartney and George Harrison for the first time and he met his first wife, Cynthia Lennon.
The painting is rather unflattering expressionist piece showing Lennon with a pot belly and male mammaries.
Louise Cooper, the owner-managing director of CooperOwen Music Media Auctions of London which is selling the piece, said: ‘This is a unique item and we are anticipating interest from Lennon and Beatles’ collectors around the world.’
Cooper described the work as similar to Sutcliffe’s artwork from the same period.
Stuart Sutcliffe later left the band during their first tour to Hamburg to enroll at the Hamburg College of Art, yet tragically died of a brain aneurysm aged 21 in 1962.
John Lennon 1969




Friday, August 15, 2014

Leon Black’s publishing firm Phaidon agrees to buy Artspace Marketplace

By Chris Witkowsky

Leon Black-owned 
Phaidon, a publisher of books and digital products in creative arts, has agreed to buy Artspace Marketplace (artspace.com), an online market for fine art collection. The acquisition increases Phaidon’s access to global art collectors.
Press Release
Phaidon, the world’s leading publisher and distributor of books and digital products in the creative arts, today announced a global partnership with Artspace Marketplace, Inc. (www.artspace.com), the leading online marketplace for discovering and collecting fine art. The acquisition establishes a global community for art enthusiasts and professionals, artists, collectors, non-profits, galleries, and cultural institutions. Artspace is being acquired by a Phaidon affiliate company.
By acquiring Artspace, Phaidon increases its direct access to global art collectors who are also consumers of its art and design books and multimedia products. Additionally, Artspace benefits from Phaidon’s global distribution and retail presence, sales organization, and relationships with artists and those in the design community.
“We are thrilled with the investment in Artspace. We look forward to enriching the experience of our audience and expanding our reach through new initiatives, including retail presence, product development, and the joint creation of original content,” said Keith Fox, CEO of Phaidon.
“We founded Artspace to bring more art into people’s lives and to help artists, galleries, cultural institutions, and non-profits reach a broader audience. Our mission is enhanced by Phaidon’s iconic brand, legacy of excellence, and international reach,” said Catherine Levene, Co-Founder and CEO of Artspace. “We look forward to building our future together.”
For more information, visit http://www.phaidon.com
ABOUT PHAIDON
Phaidon (www.phaidon.com) is the world’s leading publisher and distributor of books and digital products in the creative arts. Phaidon has offices in New York City, London, Berlin, Madrid, Milan, Paris, and Tokyo, with worldwide distribution. 
Phaidon’s beautiful, illustrated books are treasured worldwide for their outstanding content and award winning production. Today, Phaidon has over 1,500 titles in print, featuring the finest creative work from leading innovators in all areas of the arts, architecture, design, photography, cinema, travel, food and children’s books. Phaidon is owned by the family of Debra and Leon Black. Leon Black is the Chairman of private equity firm Apollo Global Management.
ABOUT ARTSPACE
Artspace is a leader in the digital marketplace for fine art. Its mission is to make it easy for consumers to discover and collect fine art from renowned artists, galleries, and cultural institutions worldwide.




Wednesday, July 30, 2014

Art Blog

art blog
The Night Café (French: Le Café de nuit) is an oil painting created by Dutch artist Vincent van Gogh in September 1888 in Arles. Its title is inscribed lower right beneath the signature.

Old Masters art
Self Portrait with Beret and Turned up collar

Rembrandt Harmenszoon van Rijn 15 July 1606– 4 October 1669) was a Dutch painter and etcher. He is generally considered one of the greatest painters and printmakers in European art and the most important in Dutch history. His contributions to art came in a period of great wealth and cultural achievement that historians call the Dutch Golden Age when Dutch Golden Age painting, although in many ways antithetical to the Baroque style that dominated Europe, was extremely prolific and innovative, and gave rise to important new genres in painting.

impressionism
Impression Sunrise

Oscar-Claude Monet  14 November 1840 – 5 December 1926) was a founder of French Impressionist painting, and the most consistent and prolific practitioner of the movement's philosophy of expressing one's perceptions before nature, especially as applied to plein-air landscape painting. The term "Impressionism" is derived from the title of his painting Impression, soleil levant (Impression, Sunrise), which was exhibited in 1874 in the first of the independent exhibitions mounted by Monet and his associates as an alternative to the Salon de Paris.








Sunday, July 27, 2014

Art classes downtown los angeles supportive environment

Find out more about art classes with award winning artist Clara Berta, who conducts
workshops in her studio loft downtown Los Angeles.

abstract art workshops
Clara Berta is an award winning artist who places works in both commercial
and residential settings.
Find out more about Clara's workshops by sending an email or 
calling direct at:
 818-692-0465




Saturday, July 26, 2014

Kiera Knightley portrait Art

kiera knightley
This is an original drawing with pencil acrylic pencil and acrylic paint
on paper. Hand worked by artist Dan Twyman
Click image to see available prints.
To promote your art here... Email me.



Cubans Get a Dose of Surrealism at Dali Exhibit

HAVANA, CUBA -- Art appraiser Alex Rosenberg has spent decades hanging the forbidden fruit of Cuban art in New York galleries. This week, he opened the minds of Cuban art lovers by exhibiting a collection of the work of the surrealist painter Salvador Dali (1904-1989) in Havana. It is the first time a major collection of the Spanish-born surrealist has been shown on the island.
The exhibit is entitled “Memories of Surrealism” and opened at the National Museum of Fine Arts.
surreal art
Viewers enjoying the "Memories of Surrealism" at the Museum of Fine Arts in Havana. The exhibit comprises major works by the late surrealist painter Salvador Dalí.
“It is a very important exhibition because it illustrates the flexibility that Dali had”, said Rosenberg, who selected 95 lithographs and etchings from five different periods that span 50 years from Dali’s portfolio. Rosenberg’s goal was to give “the people here the opportunities to see the range of Dali´s work”, a man he describes as a “genius” and “personal friend”.
In the catalogue distributed at this week’s opening, Rosenberg reminisces about one of their favorite New York haunts, the King Cole Bar at the St. Regis Hotel where he first met Dali and commissioned original pieces. Rosenberg also published over 150 editions of original Dali prints.
Many of the Dalis displayed in Havana come from Rosenberg’s personal collection. He is also the president of the Salvador Dali Research Center, sponsor of “Memories of Surrealism”.
Wilfredo Benitez, of Cuba’s Ludwig Foundation, an organization that promotes Cuban art, believes this exhibit is a milestone for Cubans drawn to Dali’s work, especially because few people can afford the luxury of visiting museums in other parts of the world.
Kentucky exchange student Naomi Williams plans to see the exhibit this weekend. “After all the terrible news this week from the Ukraine and Gaza, I need to experience something that reminds me there is beauty in the world.”



Friday, July 25, 2014

Paul Gauguin 1.7 Million at Auction

When Menzies Art Brands director Rod Menzies caught wind of the sale of a long lost Brett Whiteley painting in New York in May, he expected much more competition.
He was braced for a fight from collectors, institutions and auction houses to secure the 1968 work, Paul Gauguin on the Eve of His Attempted Suicide, Tahiti, which had been held in the US since its creation by Whiteley, one the most collectable of Australian artists on the current market.


READ FULL STORY HERE

Saturday, July 19, 2014

Salvador Dali from Dick Cavett Show


Salvador Dali explains his use of the Rhino and Anteater in his works. Of course Dick Cavett and the audience have no idea what he is talking about. Listen to his words carefully and you will hear his logic and why he represents these animals in his works.

Friday, July 18, 2014

$20 million art exhibit on display in Cape Coral

NBC-2.com WBBH News for Fort Myers, Cape Coral


CAPE CORAL, FL - $20 million in world renowned artwork is on display right here in Southwest Florida.  Picasso, Dali and Warhol - those are all names you can see in a new art exhibit in Cape Coral.

"It's probably the most financially valuable commercial exhibition that's taken place in Southwest Florida history in a fine art gallery," Modern to Pop and Beyond Exhibition curator Eric Ian Hornak Spoutz said.

The world renowned artwork now hangs at Gallery 928 in the Westin Cape Coral Resort. 

"We have very special security systems within the space here, not unlike what you would find in a museum," Spoutz said.
It's an exhibition of modern to pop art and beyond that showcases dozens of famous photographs and famous paintings. 
"This is the last photo shoot that was taken of John Lennon before he was assassinated," Spoutz said. "These are by Salvador Dali who's one of the founding surrealist artists." 
And it is all for show and for sale; with some of the most expensive pieces selling for upwards of $4 million.
"It's absolutely incredible to have a piece of history like this here," Spoutz said.
Exhibition creators say the big price tags will bring buyers from around the world to Southwest Florida. 

"People purchase it for social and political status. Or, of course in many cases, they purchase it because they just love it," Spoutz said.
The exhibit is free to see.  It starts Friday night at 6 p.m. and will run until January 2, 2015. 



Wednesday, July 16, 2014

Artfully done images of Japanese actors from the 1950's and 60's

Images with Tishiro Mifune and other actors from the 1950's
and 60's.
Subject: Samurai




Monday, July 14, 2014

Rino Gonzalez hand painted photo realism

hand painted photo realism
"Classic Reds"
by 
Rino Gonzalez
This is a one of a kind original.
Click image above for more info about how to 
obtain original or limited edition works by this artist.




Monday, June 16, 2014

Tishiro Mifune Art prints

Films that featured artists such as Tishiro Mifune and others, often had nice movie still created in
black and white. Click image to view larger.

japanese vintage films



Thursday, June 12, 2014

Boston's Arts Community is a $1.4 Billion Economy Booster, According to a New Report

When you think 'Boston arts,' the big names come to mind, like a trip to the Museum of Fine Arts, or a night at the Boston Symphony Orchestra. But the vein of cultural influence runs much deeper than the obvious art institutions in the city. In fact, the 2014 Arts Factor report, culled by ArtsBoston and longtime partner and sponsor Bank of America, found that the arts in Boston is a $1.4 billion sector.
The first-time study, according to ArtsBoston's Catherine Peterson, proved just how powerful of a force Boston's art scene is in the city.
"[It] really shows what a powerful impact we have on the region, beyond what people do know already," said Peterson. "There's an incredible wealth of variety here in Boston, and it's letting people know that there's a rich, vibrant cultural community that they can take part in."
Peterson also echoed one of they key points made by the Arts Factor study: Boston boasts more arts and cultural organizations per capita than any other U.S. metro area, with 50 organizations for every 100,000 residents. This intensive community pumps $1 billion worth of direct spending into the community through admissions, with an addition $450 million dollars coming from revenue earned outside of admissions.
Bank of America's Bob Gallery said that from a business standpoint, the arts not only draws people from other industries and students in, it keeps them in the region. Peterson added that the number of jobs that the arts brings to the city aren't going anywhere, either.
The arts sector adds 26,000 jobs to the Boston economy, and according to Peterson, "those jobs aren't going to be outsourced."
To put some of the numbers that the Arts Factor found during research into perspective, the report found that enough people visit Boston's art institutions to sell out Fenway Park 488 times, meaning 18.3 million attendees per year are utilizing the city's art and culture resources. Meanwhile, and speaking of sports, 4.5 times more people visited art and culture institutions than Boston's sports teams – the Celtics, Patriots, Bruins and Red Sox – put together: 4.5 million sports attendees versus the 18.5 million art attendees.
And contrary to popular belief, engaging in the arts doesn't have to be expensive. According to the data, 40 percent of people who visited for free. According to Peterson, the median cost of admission throughout 2013 was $16 due to the number of free events, made possible by partnerships with companies like Bank of America, which, according to Gallery, "realize the public good, the economic impact and the public good of supporting arts and culture."
To learn more about the Arts Factor report, and some of the stats they discovered, check out the infographic below, and visit ArtsBoston to download the complete report.


Monday, June 2, 2014

Nichole McDaniles Art

fine art resin canvas stencil
Artist Nichole McDaniels
Nichole creates impressive works on canvas using stencil, custom hand
worked backgrounds and a heavy resin that is melted into the canvas.
Must see in person to appreciate!
stencil arts





The Number One Searched Art Term online

nature art prints
The number one searched art term is "Nature"
The word nature is searched online more than any other word.
More people choose images of nature, trees, flowers, creeks, rivers, the beach, mountains 
and wildlife in nature over all other subjects including celebrity portraits.

The image above is a high def photo that can be viewed as a print
on canvas metal or paper. Click the image to view. 




Tuesday, May 20, 2014

Renoir LUNCHEON OF THE BOATING PARTY PIERRE-AUGUSTE RENOIR

LUNCHEON OF THE BOATING PARTY

PIERRE-AUGUSTE RENOIR

renoir posters
Luncheon of the Boating Party by Pierre-Auguste Renoir remains the best known and most popular work of art at The Phillips Collection, just as Duncan Phillips imagined it would be when he bought it in 1923. The painting captures an idyllic atmosphere as Renoir's friends share food, wine, and conversation on a balcony overlooking the Seine at the Maison Fournaise restaurant in Chatou. Parisians flocked to the Maison Fournaise to rent rowing skiffs, eat a good meal, or stay the night.
To order an Affordable Poster of this work, use the link below




Art by Dan

Monday, May 19, 2014

Starry Night by Vincent van Gogh

starry night poster
The Starry Night is a painting by the Dutch post-impressionist artist Vincent van Gogh. Painted in June 1889, it depicts the view outside of his sanatorium room window at Saint-Rémy-de-Provence (located in southern France) at night, although it was painted from memory during the day. It has been in the permanent collection of the Museum of Modern Art in New York City, part of the Lillie P. Bliss Bequest, since 1941. The painting is among Van Gogh's best-known works and marks a decisive turn towards greater imaginative freedom in his art.
An affordable poster of this work can be ordered using the link below.

                                                                 

Pablo Picasso Old Guitarist

picasso posters
The Old Guitarist is an oil painting by Pablo Picasso created late 1903–early 1904. It depicts an old, blind, haggard man with threadbare clothing weakly hunched over his guitar, playing on the streets of Barcelona, Spain. It is currently on display in the Art Institute of Chicago.
At the time of The Old Guitarist’s creation, Modernism, Impressionism, Post-Impressionism, and Symbolism had merged and created an overall movement called Expressionism which greatly influenced Picasso’s style. Furthermore, El Greco, Picasso’s poor standard of living and the suicide of a dear friend influenced Picasso’s style at the time which came to be known as his Blue Period. Several x-rays, infrared images and examinations by curators revealed three different figures hidden behind the old guitarist.
You can order a poster of this work using the Amazon link below,
prices are very affordable.


                                                                        

Wednesday, May 14, 2014

Experts find elusive Dali paintings

A picture released by the Gala-Salvador Dali Foundation/VEGAP shows a newly identified painting by Spanish artist Salvador Dali titled "Libre inclinacion del deseo" (Free inclination of Desire) and "Simulacre de la nit" (Simulation of the Night). Picture: AFP / GALA-SALVADOR DALI FOUNDATION

BARCELONA - Two oil paintings, including one owned by Yale University in the United States, have been certified as being the work of Spanish surrealist artist Salvador Dali, officials said on Tuesday.
Art experts from the Gala-Salvador Dali Foundation knew that the two works existed but up until now they had been unable to locate and authenticate them.
"We had identified the works but we did not know where they were or how to link them to Dali. We thought they were made by him but we had to verify," the director of the foundation's research department, Montse Aguer, told AFP.
"These are works from Dali's surrealist period. Both are very significant. They depict dreamlike landscapes that are typical of Dali, with shadows and big pedestals."
The two paintings were painted in 1930 and they were put on display by Dali only once, in separate exhibitions.
The Gala-Salvador Dali Foundation, located in the mustachioed artist's native Figueres in northeastern Spain, discovered the existence of the works through press clippings about the exhibitions that were published at the time.
One painting, Free Inclination of Desire, which depicts a large rock along with ants, keys and other random objects, was shown in an exhibition in 1935 in Santa Cruz de Tenerife, the capital of Spain's Canary Islands.
It belongs to the art gallery of Yale University in New Haven, Connecticut.
Simulation of the Night depicts a veined hand on a column in a barren landscape and appeared at an exhibition in San Francisco in 1965.
It is in the hands of a private collector who does not wish to be identified.
Dali, who is praised by some as a creative genius for his striking and bizarre images, died in Figueres in 1989 aged 85.

Monday, May 12, 2014

New video that features artist and art instructor Clara Berta

Clara Berta hosts regular art classes at her downtown studio.
art workshop california
Artist Biography
Clara Berta
is a passionate, award-winning mixed-media artist of Hungarian heritage. Inspired by her love of nature and the beauty she sees all around, her highly textural abstract works often evoke the deep blues of the ocean she loves, or the golden glow of a Tuscan sunset from her trips to Italy. 
Berta has concentrated on abstract expressionism through painting and unique monotypes.  Her paintings and prints explore themes such as the ebb and flow of memory, the significance of personal heritage, renewal, the passing of physical time, desire, passion, and love. Her large-scale abstract works often include recycled reminders of her travels, bits of fabric, or eco-friendly / organic materials such as palm bark. Manipulating the texture with many layers of paint, she will work and re-work her canvases, layering, scraping, piling up textures to give added dimension, creating works that intrigue and invite the viewer in for closer inspection.
 Believing that art offers therapeutic relief from the challenges and stress people face in their daily lives, Berta shares her beliefs and abilities by teaching advanced painting techniques and collage classes in her beautiful sunny loft/studio in downtown Los Angeles. Growing up in a culturally rich and stimulating environment, a Hungarian enclave in Romania, Berta moved to Chicago at the age of eleven.   She relocated to Los Angeles when she began her formal education, receiving a BA in Psychology from Antioch University.

Tuesday, May 6, 2014

Marilyn Monroe Art

marilyn monroe portrait
Original painting of Marilyn Monroe.
To view image larger and see prints
Click image above


Thursday, May 1, 2014

Hand signed Peter Max

PETER MAX - PRINTED ART SIGNED IN INK 1988

PETER MAX. Printed Image signed: "Peter Max/1988". Color, 8½x6 postcard. Depicts his 1986 painting, Lady on Red (With a Flowering Vase), from his "Ladies of the 80's" series, which also included Deco Lady, Lady By Window, Lady With Degas, Lady With Flowers, Nude and Vase and Zero Amarillo. Peter Max, born in Berlin in 1937, spent most of his first ten years in Shanghai, and then traveled the world with his parents before immigrating to the US in 1953. Already an award-winning graphic artist and designer, Max burst on the cultural scene in the 1960s, first with his "psychedelic art" and then with a new concept, "cosmic art." Max, who works in many mediums, has been the official artist for the Grammy Awards, the New Orleans Jazz Festival, the Woodstock Music Festival and 5 Super Bowls. He has decorated a Boeing 747, a Dale Earnhart racecar, and 265 murals on the US border. He has designed popular US and UN stamps, painted five US Presidents, the Beatles, the Rolling Stones, Mikhail Gorbachev and the Dalai Lama. He painted individual portraits of 356 firefighters who lost their lives heroically on 9/11, presenting these portraits to the families, and then at President Bush's request designed 356 more for the firefighters' memorial. Fine condition. Framed in the Gallery of History style: 17x20¾.
Order using the image link below:


Monday, April 28, 2014

Internet Art Sales increase, new trend to buy art online

buy art online

LONDON - The value of the online fine art market is expected to more than double to $3.76 billion in the next five years as it increasingly attracts younger and first-time buyers, British insurer Hiscox said on Monday.

Online art sites do not threaten galleries and auction houses in the same way Internet availability has undermined the traditional movie, book and music businesses, Hiscox said.

But the willingness of younger buyers to make their first purchases over the Internet along with the rapid growth of online sites pointed to the future of the sector, it said in a statement.

"Young collectors are looking for art work which is easy to buy and available at a wide range of prices," Robert Read, Hiscox's head of fine art, was quoted as saying.

"Online art platforms cater for all tastes and budgets, but are particularly effective for those just starting to collect—opening up the art market in a way that is hard to replicate in the real world."

London-listed Hiscox, which underwrites cover for oil rigs, kidnappings, fine art and vintage cars, estimated the value of global online art sales at $1.57 billion in 2013.

In its second annual report on the online art market, in conjunction with market research company ArtTactic, Hiscox projects this figure will grow to $3.76 billion in 2018.

The report's findings are based on a survey of 506 international art buyers on ArtTactic's client mailing list, Twitter and Facebook, Hiscox said.

"Based on these figures, online art buying accounts for 2.4 percent of the estimated value of the global art market, which in 2013 was $65 billion," Hiscox said.

Internet retail giant Amazon had launched its Art portal in the past year and online auction house eBay was reportedly planning a rival platform, it said.

"Significant increased investment into platforms like Paddle8, Artsy and Artspace indicates continued confidence from investors and belief in the long-term potential of these businesses," Hiscox said.

Complementary buying opportunities

Online-only sales would not replace galleries, auctions and other traditional sales channels, it said, but provide an alternative buying opportunity and additional revenue stream.

"The findings indicate that online art e-commerce will not exist as a separate entity—it will augment and co-exist with what is happening in the real, physical art world," Hiscox said.

The report did find, however, that future generations of collectors were likely to make their first art purchases online, with almost 25 percent of 20- to 30-year-olds surveyed for the report saying they first bought art online without seeing the physical piece.

Although 39 percent of respondents said buying art online was less intimidating than at a gallery or auction, having a bricks-and-mortar presence instilled confidence, with 90 percent of online buyers purchasing from a physical space before turning to websites.

Limited edition prints were a popular entry point for online buyers, the report said, with 55 percent of those surveyed having bought a print online in the last 12 months.

The report found that 44 percent of buyers said they had spent more than £10,000 ($16,800) purchasing art and collectibles online so far, with 21 percent of this group saying they had spent in excess of 50,000 pounds.

Nevertheless, seeing the physical object remained important, with 82 percent of those surveyed saying the most difficult aspect of buying art online was not being able to inspect it.  Reuters


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